How are Americans’ ‘game day’ snacking habits changing?
Super Bowl Sunday isn’t just about the sport itself – food is also essential to most spectators’ game-day experiences. The National Chicken Council estimated that Americans consumed 1.3 billion chicken wings on Super Bowl Sunday in 2019 alone. [1] Additionally, more than 11.2 million pounds of potato chips, 8.2 million pounds of tortilla chips, and four million pounds of pretzels are eaten on average during the big game each year. [2] But with the growing popularity of wider-ranging global flavors, enthusiasm around ‘elevated’ gourmet-style snacking, and a broadly increasing focus on ‘clean’ and healthy eating, Americans’ game-day culinary interests are rapidly evolving.